Mixing animation and live action and shot entirely via bikes, a short piece for the City of Portland introducing two spiffy new bike facilities – the cycle track and the buffered bike lanes.
As narrator Catherine Ciarlo (Transportation Director for Mayor Sam Adams) says in the introduction,
“We all want to live in a city with clean air, safe streets, healthier, happier people, and stress free commutes… Yeah, that last one’s tough; with so many people trying to get to so many places in so many ways – especially cars and bikes that share the same roads. So here in the city, we’ve been thinking – how can we help bikes and cars get where they need to go safely and efficiently? To us, it’s the next step to toward creating a healthier, more sustainable city.”
A special shout-out to Spencer Boomhower (with an assist from character designer Will Heiberg), who did a beautiful job with the animation. Thanks also to Rick Wilson, who generously and strenuously pedaled me around in his bakfiets (a bike with a passenger gondola in front) to get the moving shots.