GYROSCOPE PICTURES

Film and video design, production, and post-production

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Eye in the Sky

Eye in the Sky

Portland’s Bureau of Transportation asked me to collaborate on a simple experiment: in 15 minutes at rush hour, how many people do cars vs buses vs bikes move down a certain street? It was part of an effort to convince City Council to invest in “rose lanes,” special bus-only lanes to pull transit out of congestion and make it more attractive to riders. Here’s what I created…

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Cave of Fermented Dreams

Cave of Fermented Dreams

This past summer, I had a once-in-a-lifetime opportunity to document an earth-shattering discovery: a primitive cave culture whose works had lain dormant for untold years. Journey along with us as we uncork… the Cave of Fermented Dreams!

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Designing a Smarter Street

Designing a Smarter Street

Portland’s Bureau of Transportation had a problem: there were just too many fatalities and injuries – both pedestrian and driver – on some of the city’s east side streets, but the solution seemed so counter-intuitive their constituents rebelled. So they asked me to help explain the logic behind the new strategy and reboot the communications behind their outreach…

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Icebreaker Cool-Lite

Icebreaker Cool-Lite

This was our second shoot for Icebreaker, the pioneering New Zealand merino wool clothing company: we were the US-based production team for this under-the-hood video on Cool-Lite, an incredibly spiffy product that’s a blend of merino and Tencel, a fiber made from raw eucalyptus pulp that’s not only sustainable, but has amazing moisture-management properties.

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OCOM's gorgeous downtown campus on the banks of the Willamette, from a video by Gyroscope Pictures
Nonprofit
A still from the Icebreaker Cool-Lite shoot. Matt Giraud, videography
Trailers
From a spot for the Parking Kitty app, featuring Moshow
Spots
From a spot for PBOT comparing the efficiency of cars vs transit in moving people (Gyroscope Pictures)
Transport
A still from The Living History Project. Matt Giraud, videography
Social Justice
Cave of Fermented Dreams. Matt Giraud, direction, videography, editorial
Food and Wine
From a spot for PBOT comparing the efficiency of cars vs transit in moving people (Gyroscope Pictures)
Featured, Transport

Eye in the Sky

Portland’s Bureau of Transportation asked me to collaborate on a simple experiment: in 15 minutes at rush hour, how many people do cars vs buses vs bikes move down a certain street? It was part of an effort to convince City Council to invest in “rose lanes,” special bus-only lanes to pull transit out of congestion and make it more attractive to riders. Here’s what I created…

Cave of Fermented Dreams. Matt Giraud, direction, videography, editorial
Featured, Food and Wine

Cave of Fermented Dreams

This past summer, I had a once-in-a-lifetime opportunity to document an earth-shattering discovery: a primitive cave culture whose works had lain dormant for untold years. Journey along with us as we uncork… the Cave of Fermented Dreams!

From a spot for "Designing a Smarter Street" for PBOT (Gyroscope Pictures)
Featured, Transport

Designing a Smarter Street

Portland’s Bureau of Transportation had a problem: there were just too many fatalities and injuries – both pedestrian and driver – on some of the city’s east side streets, but the solution seemed so counter-intuitive their constituents rebelled. So they asked me to help explain the logic behind the new strategy and reboot the communications behind their outreach…

A still from the Icebreaker Cool-Lite shoot. Matt Giraud, videography
Trailers

Icebreaker Cool-Lite

This was our second shoot for Icebreaker, the pioneering New Zealand merino wool clothing company: we were the US-based production team for this under-the-hood video on Cool-Lite, an incredibly spiffy product that’s a blend of merino and Tencel, a fiber made from raw eucalyptus pulp that’s not only sustainable, but has amazing moisture-management properties.

From a spot for the Parking Kitty app, featuring Moshow
Featured, Spots

Parking Kitty

This music video we directed and shot for the City of Portland’s new parking meter app was a huge success, trending on Twitter locally. But it was getting a front row seat to watch an incredibly talented musician at work that really made this project amazing.

A still from The Living History Project. Matt Giraud, videography
Social Justice

The Living History Project

This summer, I was honored to donate some of my time to a co-production of the Living History Project and The Immigrant Story, filming and interviewing a diverse cross-section of North Portland residents about their lives and communities.

Product closeup for Cameron Winery's Spritz (Gyroscope Pictures)
Food and Wine, Spots

Cameron Spritz

One of the most revered Pinot Noir and Chardonnay producers in the state tries their hand at the lowliest of beverage categories, the wine cooler. And why not? It’s summer, and it’s hot outside. So I shot and cut a couple of quick promos for this scintillating concoction – Cameron Spritz – working from their hilarious concept and script and fine tuning it with them on set and in the edit bay. As John’s character says, “Thank you for your attention!”

Vinfolk: Cameron Winery's Guide to Making Pinot Noir
Food and Wine

Cameron Winery’s Vinfolk

On the cusp of a new release, Cameron Winery realized it was time for gathering. Intentionally. Artisanally. Community-y. And so we joined them in quiet celebration to direct, shoot and cut this video that, at last, shares the wholesome, hand-curated way fine Pinot Noir is really made. Until…

OCOM's gorgeous downtown campus on the banks of the Willamette, from a video by Gyroscope Pictures
Featured, Nonprofit

Transform with Us: the Oregon College of Oriental Medicine

Asked to capture the spirit and rigor that has made the Oregon College of Oriental Medicine “the Harvard of Chinese medical schools” (as Dr. Hong Jin wryly says in the piece), we created this branding and inspiration video as it settled into its new campus in downtown Portland.

Still from 'A Dream within REACH' by Gyroscope Pictures
Featured, Nonprofit, Social Justice

A Dream within Reach

At age 52, Minh Hoang decided to leave everything he had ever known in Vietnam and emigrate with his family to the United States. That incredible story is why this was one of the more inspiring pieces we’ve ever had the privilege to work on

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GYROSCOPE PICTURES

Film and video design and production, from script to post, from director, cinematographer and editor Matt Giraud.

Recent projects
  • Eye in the Sky
  • Cave of Fermented Dreams
  • Designing a Smarter Street
  • Icebreaker Cool-Lite
  • Parking Kitty
Categories
  • Featured
  • Food and Wine
  • Nonprofit
  • Social Justice
  • Spots
  • Trailers
  • Transport
From Instagram
By request, our isolation version of Sargent’s e By request, our isolation version of Sargent’s enigmatic Madame X, so scandalous in its day the artist had to flee across the Channel to London. Ah, to flee *anywhere* right now – if only beyond the garage for proper straps – but if our jury-rigged homage must endure the outrage of France, pfff, that is the X we must bear.
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#johnsingersargent #sargent #americanart #betweenartandquarantine #stayhome #stayathome #isolationcreation #beingproductive #selfisolationlife #selfisolation #artrecreations #artrecreation #covidclassics #museumfromhome #museumathome #beautiful #elegant #pdxartist #oregonnw #pnw #northwestcreatives #agameoftones #artofvisuals #aov #lensculture #TeamCanon #photogiraud
Another housebound approximation and homage, this Another housebound approximation and homage, this one Gustav Klimt’s gorgeous portrait of his (alleged) mistress Adele Bloch-Bauer, from the height of his ‘golden phase’ in 1907. .
“There’s a lot of stuff in this one,” I complained, ever the team player. .
“So?” said Dina. .
And soon enough, using an ingenious interpretation of suddenly-magical items from around the house, she and her daughter designed what you see here.
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#klimt #gustavklimt #artnouveau #betweenartandquarantine #stayhome #stayathome #isolationcreation #beingproductive #selfisolationlife #selfisolation #artrecreations #artrecreation #covidclassics #museumfromhome #museumathome #beautiful #elegant #chihuahuasofinstagram #pdxartist #oregonnw #pnw #northwestcreatives #agameoftones #artofvisuals #aov #lensculture #sonyalpha #sonyimages #photogiraud
What do you get when you cross a Stay Home Order, What do you get when you cross a Stay Home Order, cabin fever, and someone who drapes so elegantly in an ivory crepe empire waist dress? If you guessed “recreate Fuseli’s ‘The Nightmare’ with a stuffed animal and an ancient chihuahua,” boy, how’d you do that? That’s correct! 
Note the heirloom-quality gold brooch, which my friend proudly fashioned from cardboard and a few dabs of acrylic paint. She wears it for Buddy (her chihuahua), who while a fussy eater and a little drooly, is more of a love demon than a nightmare, even Photoshopped to three times his size.
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#fuseli #betweenartandquarantine #stayhome #stayathome #isolationcreation #beingproductive #selfisolationlife #selfisolation #artrecreations #artrecreation #covidclassics #museumfromhome #museumathome @diadetroit #RecreateDIA #beautiful #elegant #chihuahuasofinstagram #pdxartist #oregonnw #pnw #northwestcreatives #agameoftones #artofvisuals #aov #lensculture #sonyalpha #sonyimages #photogiraud
Okay, let’s get this out of the way: yes, there Okay, let’s get this out of the way: yes, there are a lot of old cars in Havana! If you’re a motorhead, this place is like a museum where the only glass between you and history is a vintage windshield. That’s because after October 19, 1960, the US embargo stopped all exports to Cuba except food and humanitarian aid, so every car you see on the road either predates that, or it’s Soviet or Chinese. 
Sadly, my knowledge of cars stops with how to start one, so the full appreciation of these treasures was a little wasted on me. But as in so many other parts of Cuban life, even a gasket like me came away impressed by the ingenuity that’s kept these cars rolling for 60 years with virtually no access to parts. And, boy, it’s hard not to fall in love with the Jetsons design and elegance of line, the sense of American swagger and a simpler time where it could take you anywhere. .
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#havana #havanacuba #havanavieja #oldhavana #lahavana #cuba #cuba🇨🇺 #cubatravel #larinartspace #travelphotography #travelgram #wonderful_places #visualsofearth #agameoftones #cityscape #exploretheworld #neverstopexploring #visualsofearth #vintagecars #retrocars #classiccars #artofvisuals #aov #lensculture #sonyalpha #sonyimages #photogiraud
Remember January? It already seems like a story yo Remember January? It already seems like a story you’d tell your grandkids about the old days: dinner at a restaurant, a steady paycheck, tickets to the game, a drink after work. Welcome and goodbye hugs. Pushing up your glasses to rub your eyes. 
Which is to say, normal life – the unthinking confidence it’ll always be this way.

I definitely don’t want to minimize the depth of the shit we’re in, but just speaking for myself, weathering a constant dental drill of fear, anxiety and despair isn’t really helping me meet that challenge. When I can take a short break, do something frivolous, unnecessary, meaningless – something normal – I find my blood pressure ebbs and I come back just a tiny bit more resolute.

If it helps you, too, then come back to January with me, just for a bit.

And specifically, to Havana, where I spent about 6 days in January. We were on a tour whose through-line was the exchange of ideas between healthcare professionals, but it was spiced with visits to artists’ studios and wonderful restaurants, an all access pass to the Cuba Jazz Festival, and for me, endless photographic opportunity.

So as a shameless act of pure escapism over the next little while, here are some of those images.

This seems like a good place to start, even though it happened near the end of our stay. As lunch wound down at the elegant paladar La Guarida (perched on the upper floors of a dilapidated building you’d never guess it nested within), I snuck away from the table and climbed a marble-clad spiral staircase that led me to the roof. Trying to look like I was supposed to be there (no one cared; this is Cuba!), I discovered a crew prepping for a wedding.

Yeah, cheap Photoshop trickery! But here, we’re looking north: hop the Malecón seawall and start swimming, and in about 100 miles you’ll wash up on Key West.  So much of Cuban life is framed by its neighbor, bully and economic lifeblood to the north. And for me, so much of the value of travel is seeing your own country through the frame of another culture.

So within the four corners of your browser, phone or tablet, here’s what I saw through the frame of my camera – so long ago.
“The future is bright.” An image I took two ye “The future is bright.” An image I took two years ago for the reelection campaign of Portland Commissioner Nick Fish, who passed away yesterday after a long battle with stomach cancer. It’s a testament to Nick’s unflagging optimism about what we can accomplish if we work together that he wrote those words not two years ago, but just 48 hours before he died.
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Here’s hoping – as I’d guess he would – that he wasn’t an artifact of a bygone age, but an archetype we can re-mint for our time and the unique challenges we face. Til then, we’ll have to figure out how to steady the tiller ourselves. Thanks for doing so for so long, Nick.
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#nickfish #commishfish #ripnickfish #portlandcityhall #portland #oregon #cancer #cancersucks #photogiraud
This past summer, I had a once-in-a-lifetime oppor This past summer, I had a once-in-a-lifetime opportunity to document an earth-shattering discovery: a primitive cave culture whose works had lain dormant for untold years. I was there as a crack team of scientists and explorers uncovered artifacts, interpreted crude markings, and slowly pieced together the heady, improbable story of this bizarre and archaic civilization.
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It’s the dream of every documentarian: being there, with a camera, when history is uncovered - and made up. Journey along with us as we uncork… the Cave of Fermented Dreams! (link in bio)
Turns out the reclusive JD Salinger has actually b Turns out the reclusive JD Salinger has actually been hanging at @portlandwinecompany, making a rare appearance at the swanky grand opening of their new SE PDX tasting room last night. Congrats, Matt, Angela and Roxy!
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#portland #oregon #wine #urbanwinery #pdxurbanwineries #oregonwine #pdx #oregonnw #pnw #jdsalinger #photogiraud
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Copyright ©2020 Gyroscope Pictures, LLC.
For design and communications strategy, visit our soulmates at Gyroscope Creative. For still photogragraphy, visit mattgiraud.com.