Portland’s Bureau of Transportation asked me to collaborate on a simple experiment: in 15 minutes at rush hour, how many people do cars vs buses vs bikes move down a certain street? It was part of an effort to convince City Council to invest in “rose lanes,” special bus-only lanes to pull transit out of congestion and make it more attractive to riders. Here’s what I created…
This past summer, I had a once-in-a-lifetime opportunity to document an earth-shattering discovery: a primitive cave culture whose works had lain dormant for untold years. Journey along with us as we uncork… the Cave of Fermented Dreams!
Portland’s Bureau of Transportation had a problem: there were just too many fatalities and injuries – both pedestrian and driver – on some of the city’s east side streets, but the solution seemed so counter-intuitive their constituents rebelled. So they asked me to help explain the logic behind the new strategy and reboot the communications behind their outreach…
This was our second shoot for Icebreaker, the pioneering New Zealand merino wool clothing company: we were the US-based production team for this under-the-hood video on Cool-Lite, an incredibly spiffy product that’s a blend of merino and Tencel, a fiber made from raw eucalyptus pulp that’s not only sustainable, but has amazing moisture-management properties.
